gillette

Are Brands Becoming the Superheroes We Didn't Know Society Needed?

Are Brands Becoming the Superheroes We Didn't Know Society Needed?

Gillette’s newest ad campaign titled 'We Believe’ have touched some sensitive nerve in society’s structure while some have praised the message of the advert, which aims to update the company's 30-year-old tagline about masculinity, but others say Gillette is "dead" to them using the hashtag #BoycottGillette.

What to you think of this new era where brands use their voice to spark a debate while putting at risk their sales? Are brands becoming the social activists of the future?